You can have a most attractive and apt website, but in case it’s not optimized for search engines adequately – it might furthermore not exist.
Search engine optimization = important
Have you ever bought anything online? Did you browse on the internet to research it first? If you did you are on the right path. 81% of the customers search online or go Google before buying. While searching for the product did you browse to the next page of search engine results to continue searching? We believe you stayed on the first page and you’re not alone. Lesser than 10% of Google searchers ever look at page three and lesser to that on page 3, 4, 5, 6, 7, 8, 9,10.
All the attention goes to page one of the search engine result pages (also called SERPs in the digital world). The first page is filled with the searchers and sites that are striving for attention. There can be probably thousands or even millions of websites competing for any given keyword. This means very rare websites get on the top ranking of the search engine by chance. To get your site to the top and be there permanently it takes a lot of work and continual improvements. This work is known as search engine optimization or SEO in short.
Isn’t it good news? organic SEO work is reachable to anyone who’s willing to invest in it also it’s an asset that never stops paying you back. Be on top of search engine result pages by optimizing your website for search engines. As and when your ranking goes on top the traffic to your website increases accordingly. This hence brings in more leads and ultimately more customers. It could possibly take months for all these benefits to appear, but for those who go all the way and stick to it to see the results search engine optimization is the best way to go.
To be at the top on the search engine result pages you have two options – pay per click or organic SEO.
Pay per click (PPC is also known as cost per click or CPC) is the search engine pay for play model. You select the keyword you want your website to rank on the search engines. It will appear on the page just like an organic listing but in the form of ads that usually contains shading or copy that sets it apart.
PPC is a fine alternative for certain keywords but mostly you will end up spending more amount than you actually make (earn) out of the ad. And as when you stop spending in the search engines your keyword falls off… along with your investment.
That’s the reason we emphasize businesses to get organic SEO solutions for their websites.
This means pulling up your socks and making changes that will aid your website to get found by Google. SEO is a better long term solution to be found online and way more cost-effective than PPC.
While PPC provides you hourly and prompts ranking on the search engine result pages that last only for a short period of time. On the flip side, SEO will give you organic ranking without a break, gap, or interruptions, only if the SEO optimization is done persistently.
To put it in simpler terms let’s look at an example
Generally, businesses anticipate paying $1- $2per click to show up on the Google search network. Once-a-month the average small and medium-sized businesses (SMBs) spend between $9,000- $10,000 on PPC service. This is equal to roughly around $108,000- $120,000 per year. Whereas SEO is much more cost-effective and with a permanent solution as well as results.
Ps. many speculate that organic SEO needs very fewer efforts as incorporating search terms on your site. The reality is Google as well as other search engines and their algorithms are way too sharp for that. The systems it boasts are well worked out with hundreds of methods to calculate site quality and trustworthiness. The site that yields this system rank on top. Hence, to be successful you have to follow the system that demands constant study. In addition to this, you need to have the technical knowledge to implement them. It requires considerable effort, we know.
Due to which many businesses – especially the ones with low marketing budgets are striving help to optimize their website. If you have similar characteristics, check out the SEO service we offer at innOvator web solutions.
On-page SEO is a strategy for optimizing website pages in order to rank and receive more appropriate SERP traffic (Google, Yahoo, and Bing). On-page, which relates to both new material and HTML source code, our SEO Specialist can be optimized correctly.
With success identifying intent, addressing the wants, issues regarding the target audience, SEO are ready to establish a good profile, and indirectly trust that your business is most qualified.
This interprets to a better rate of visitor-to-sales conversion for your website, resulting in a much better return on investment. This higher conversion rate is simply another among the advantages of SEO that can’t be matched by the other type of marketing.
With the evolution of techniques, net users still increase at a fast rate. SEO permits your business to be found by customers that are actively seeking the service and product online. local search engine optimization can facilitate your business be found by people that may turn out to be store visits, phone calls, or perhaps instant online purchases. Even mobile search is currently outpacing traffic from a desktop computer, thus you would like to form sure your business is prepared for it.
- Website Analysis
- Competitor Analysis
- Keyword Research
- Meta Tag Optimization
- New Meta Keywords
- New Meta Title
- New Meta Description
- Canonical tag
- Breadcrumb Checkup
- Open graph title
- Open Graph description
- Favicon Checkup
- Robots.txt
- Heading tags
- SEO Friendly URLs
- Keyword Density Checkup
- HTTP Checkup
- Schema.org
- 404 page
- IMG Alt
- Image Optimization
- Google Webmaster Account
- Google Analytics Account
- File Minification
- Create Sitemap
- Submit Sitemap
- Internal Links
- Backlinks
Off-page SEO relates to strategies that have an impact on the SERP website or web page listing. The aim is to create a favorable reputation for your website by submitting new material to other appropriate websites.
- Search Engine Submission
- Directory Submission
- Social Bookmarking
- Article Submission
- Guest Post Submission
- Web 2.0 Submission
- Blog Submission
- Business Listing
- Blog Commenting
- Press Release Submission
- PPT Submission
- Infographics Submission
- Photo sharing
- Testimonial Video Sharing
Increased Traffic
The pages on the top of the search engine results pages (SERPs) has a majority of impressions and clicks, hence ranking on the top positions can result in notable traffic on your website.
Cost-Effectiveness
SEO is the most cost-effective marketing strategy as it targets only the users who are actively searching for your products and services online. It allows the organization to save money and result generating from SEO is more qualified than any other marketing strategy also it results in cost savings for the companies
Increased Site Usability
To make your website easily accessible for search engine SEO keep helping your website visible for the users as well. SEO incorporates modification in the website architecture and links to make the pages easier to discover and explore.
White Hat SEO Only
Our approach is to take your business to the top by conforming to Google standards. Our white hat SEO strategies ensure not only top rankings but also performance leads and conversions.
Ensured ROI
We acknowledge that your investment is being made to achieve a good return. To reach your goals, we offer affordable SEO packages that are powered by ROI. With our powerful & result-oriented strategy, we help you increase business sales figures.
Institutionalized Approach
Each project is managed in a structured manner. Our team of experts understands the project in-depth to identify one of the most appropriate SEO packages.
Flexibility In Prices
We offer price versatility as we know each company requires different SEO services based on its specific needs and budget limitations. We cater to all sectors that include travel, e-commerce, hospitality real estate, health care, and more.
Team Of Qualified Experts
We know that every customer deserves the best and for this, we house a team of highly professionals who are good at their jobs. The customer-centric approach is the foundation of all of our work.
The dedication we bring to our projects is one of the remarkable features we pride ourselves on.
Inexpensive Pricing Structure
We understand just because of pricing your business should not be left behind and therefore deliver the most affordable and competitive cost, we aim to extend your presence to the global audience.
ASAP Delivery Assurance
There is no doubt regarding impeccable delivery timing when a company has amalgamated the aspect of creativity and expertise in SEO solutions. We are available 24/7 to deliver you top-notch solutions.
Our SEO Professionals
Our Search Engine Optimization solutions group consists of Google Analytics accredited professionals who use a range of creativity to keep on top of search trends and analyze data to calculate and optimize results.
You can trust our SEO services, whether on-page or off-page, to execute all marketing strategies comprehensively. As one of the best digital marketing agencies in India, we are prepared to use our SEO experience to deliver results that meet your standards without being immoral.