Lead Generation
Nov 01, 2019
What is the lead?

Lead is any person who shows interest in the product or service of an organization in any way, form or type

Leaders usually hear from a company or organization after initiating a connection (by sending personal information for a bid, trial or subscription)... instead of receiving a random cold call from someone who bought their contact information.

Leads are part of the broader lifecycle that customers pursue as they pass from user to customer. Not all leads create equal (or qualified the same).

There are different types of leads depending on how skilled they are and what stage of life they are in.

Marketing Qualified Lead (MQL)
Marketing Qualified Leads are people who have worked with your marketing team but are not ready to receive a sales call.

Sales Qualified Lead (SQL)
Sales Qualified Leads are contacts who have taken steps that demonstrate their interest in becoming a potential customer.

Product Qualified Lead (PQL)
Product Qualified Leads are people who have used your product and have taken actions that show interest in becoming a potential customer.

Service Qualified Lead
Service Qualified Leads are clients or customers who have confirmed to your operations team that they are willingly becoming a paying customer.

What is lead generation?

Lead generation is the practice of attracting and transforming visitors and prospects into someone who has shown interest in the product or service of your business. Types of lead sources include job applications, blog posts, coupons, live events, and online content.

Why do you need lead generation?

When a visitor enters into a relationship with you by having an organic interest in your company, the transformation from a visitor to a client is much more normal.

Lead generation is part of the second step of the inbound marketing strategy. It happens after you have attracted an audience and are ready to turn those visitors into sales team leads (namely sales-qualified leads).

How does the Lead Generation Process?

Now that we understand how the lead generation works into the inbound marketing strategy, here's some of the lead generation process

1. Firstly, a visitor can discover your company through one of your marketing channels, such as your homepage, blog or social media account.

2. This visitor then clicks on your call-to-action (CTA)—a picture, button, or message that prompts website visitors to take some kind of action.

3. The CTA takes the visitor to the landing page, which is a web page, designed to capture lead information in return for an offer

4. Once on the landing page, the visitor must fill out a form in return for a bid. (Forms are usually hosted on landing pages, although they can be technically inserted anywhere on the site.) You've got a new lead. That is, as long as you follow good practices in the lead-capture manner.

To sum it up: Visitor clicks a CTA that will take them to the landing page, where they will fill out a form to get an invitation, at which point they will become a member.

By the way, you need to check out our lead generation tool. It lets you create lead gathering forms directly on your website. Plus, it's very easy to set up.

What are the Platforms for a Lead generation?

One of the most important objectives of a company is simple: to generate sales. For a company to make profits and revenues, one of the tasks of marketing teams is to bring quality-leaders to the sales team. Start-ups need to act quickly, and they need easy leads.

Here are 5 ways to easily create leads for startups.

1. MEDIA BUYING
Advertising is one of the oldest marketing strategies in the world and is still successful. While the age of print and banner ads is diminishing, it is because digital advertising is becoming more successful. Today, it is possible to purchase assured leads from media outlets that will provide you with details about contacts that have already expressed interest in your product.

2. DOWNLOAD SITES
Download Sites is a web directory that helps you to download free software. Download.com, owned by CNET, is a popular download site. Started in the 1990s, it remains one of the most popular sites in the world.

When you make ecosystem apps, listing the ecosystem app will help you get more downloads and leads.

3. SOCIAL MEDIA MARKETING

Marketing is not just for Google (see #1). Social media sites are not just for a chat, but you can extend your scope through ads.

Through advertising your proposal, advertisement, trial technology, white paper, webinar, competition, or another leading gene project, you will gain a lot of leads via social media.

FACEBOOK : Facebook continues to be the undisputed king of online ads. According to the latest survey, Facebook accounts for 41% of social ad budgets. Facebook ads are useful for both B2C and B2B businesses.

Since Facebook has evolved over the last decade, it has become even harder to see your posts. It's not enough to just open a Facebook page–even your fans won't see your content unless it's very attractive. Therefore, if you want to get noticed, you might want to suggest the promotion of news feed advertising.

LINKEDIN :LinkedIn is a key place to be if you are a B2B company. It's the most significant network for professionals. LinkedIn provides two kinds of ads: supported posts and standard ads.

TWITTER :Twitter provides two forms of ads–sponsored tweets and supported accounts. Promoted Accounts promote a particular Twitter account and can help the account attract more followers. This will increase exposure so that your target audience is more likely to see your tweets–some of which will contain links to gated content.

Promoted tweets help to increase access to similar tweets. This may help to promote a new offering, such as a new product launch, a webinar, a conference, or a new release.

4. SEARCH ENGINE OPTIMIZATION
Search Engine Optimization (SEO) is a method that affects the visibility of a website or web page in a "normal" or "organic" search engine. People who are looking for what you have to say are the best leads—-but they need to contact you.

5. GOOGLE ADWORDS
Google AdWords is one of the best ways to generate leads quickly and easily. Google AdWords–the paid ads you see in Google Search Results–are planned specifically for this purpose.

AdWords is set up for converts–leads–and you can easily find out the cost of conversions and customize the campaign to produce optimum conversions.

One thing you'll find in common with all of these lead generation networks is that they all demand capital and require investment. Indeed, just as start-ups need to invest in R&D, they also need to invest in sales and marketing. Because in the end, good marketing is not free... but it will pay off for your company.

Gain better grow better with Lead Generation

The basics we've gone through in this blog post are just the start. Keep creating great offers, CTAs, landing pages and forms — and help them in multi-channel environments. Be in close contact with your sales team to make sure you produce high-quality leads regularly.

Last but not least, don't stop testing. The more you tweak and check every step of your inbound lead generation process, the more you boost lead performance and increase revenue.

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